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Claudio Del Vecchio Wants China to Get to Know the ‘Real’ Brooks Brothers

SHANGHAI — Brooks Brothers is celebrating 200 years since its founding and nearly 20 of those in China — but chief executive officer Claudio Del Vecchio would like Chinese consumers to be reintroduced to the American icon.
The executive, who was in Shanghai for the third leg of the brand’s bicentennial celebrations after parties in Florence and New York, has high hopes for China, envisioning it as the company’s second biggest market within the next two years, and even one day, its largest.
Brooks Brothers brand ambassador Louis Koo, actor triplets the Luu Brothers and influencers like Mr. Bags came out to celebrate the opening of a store at the HKRI Taikoo Hui mall with a fashion show set to an orchestra, followed by a dinner at the just-opened Sukhothai Shanghai hotel.
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China forms 10 percent of the company’s top line and is the third-largest market after the U.S. and Japan.
“I think within less than two years, it will be our number-two country,” Del Vecchio said, speaking before the celebrations and dressed casually in a navy polo shirt and dark jeans. “We’ve been in Japan for 40 years and it’s still very strong and growing, but not growing

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