Cooper Hefner, Modern Day Playboy

It’s been less than a month since Playboy Enterprises Inc. moved onto Wilshire Boulevard, up to the 22nd floor of a Westwood high-rise.
A bar and social area for staff will be built out on the floor below. There are still boxes strewn about the office of Cooper Hefner, chief creative officer and youngest son of founder Hugh Hefner. A white board serves as visual evidence of the heavy brainstorming and plans the youngest Hefner has for the storied brand.
He called the move a fresh start that will eventually consolidate the company’s Burbank office there and keeps the ball moving on a brand that’s helped generate $1.5 billion of retail product sales globally. The privately held firm declined to say what it does in companywide annual revenue, but it’s the brand and its intersection over the years with everything from political to social and cultural issues that inspired the 26-year-old to join the business in 2016. The aim?  Not only to preserve and push forward the brand built by his father, but have it speak to a new generation of readers and consumers.
Hefner sat down with WWD for a wide-ranging conversation, touching on where the Playboy brand currently sits, where it’s

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