Diesel Red Tag to Show in Milan, Y/Project’s Glenn Martens Said to Design Second Capsule

MILAN — Changes are brewing at Diesel.
The second Diesel Red Tag collection will show in Milan on June 16 during Men’s Fashion Week, WWD has learned, while the Diesel Black Gold line, a fixture on the city’s calendar since 2016, will now be presented to retailers and clients in its showroom.
Diesel Red Tag was launched as a capsule project in March in Paris, designed by Shayne Oliver, co-founder of Hood by Air, but Diesel is keeping the name of the second guest designer under wraps.
According to market sources, Renzo Rosso, founder of the OTB group that controls Diesel, has eyed Belgian designer Glenn Martens, creative director of the buzzy Paris-based Y/Project label, which scooped up the 2017 ANDAM Grand Prize, to conceive the second Red Tag capsule.
Martens, who grew up in the Belgian city of Bruges and attended Antwerp’s Royal Academy of Fine Arts, made fashion fame with his deconstructed denim that can be ruched or folded back to create a wader effect.
“This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this, with the most groundbreaking and radical international designers,” said Rosso. “The new generations are excited and engaged by beautiful products

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