EXCLUSIVE: Comme des Garçons’ New Brand Is Here — Almost

Comme des Garçons has breaking news and it’s meta.
Comme des Garçons Breaking News is the introductory capsule collection of CDG, the newest brand by Rei Kawakubo — the 18th label under her Comme des Garçons conglomerate, which includes Noir, Homme, Plus, Shirt and Play, as well as the main collection.
In a statement released exclusively to WWD, Kawakubo described CDG as “a new brand using the CDG symbolic logo signifying 40 years of Comme des Garçons creation.” She went on to call it “timeless designs…collaborative designs…Comme des Garçons’ iconic designs…good design is simple design…for the future.”
WWD broke the news April 2 that a new brand was being incubated. Kawakubo and her husband and Comme des Garçons International chief executive officer Adrian Joffe conceived CDG as an Internet-driven venture to be sold online at, in its own CDG stores in Japan, as well as the company’s Dover Street Market multibrand emporiums.
CDG Breaking News — the acronym here a sly wink to global network CNN — launches globally May 17 as the sneak peek to CDG, which will launch in July. Joffe considers it “a three-dimensional press release for the new CDG brand.” Breaking News was teased in early May to coincide with

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