EXCLUSIVE: Hudson Jeans Names Maria Borromeo President

Hudson Jeans has reached out beyond the denim industry for its next president.
The Los Angeles-based brand has named Maria Borromeo, the former cofounder and chief executive officer of Thakoon LLC, its new president. She succeeds Matthew Fior, a former Lucky Brands executive who was appointed to that position last April.
Peter Kim, Hudson’s founder and vice chairman, will work closely with Borromeo to “position Hudson as a global lifestyle brand and align [its] strategic vision with its core culture and values,” said Michael Buckley, ceo of Differential Brands Group, which owns Hudson Jeans.
“Maria…brings strategic leadership and experience with a record of success of growing and presiding over a brand from its inception,” Buckley added. “Under Maria’s leadership, we look forward to maximizing the growth potential for Hudson not only though implementation of a strategic vision that aligns with the core Hudson culture and values, but also capitalizing on new product and marketing initiatives and strengthening the brand’s digital and direct-to-consumer strategy.”
Hudson, which Buckley said is “performing well,” is slowly introducing some jean-friendly sportswear classifications such as T-shirts, leather jackets and knit and woven tops and that assortment will be expanded for fall and beyond.
He said the marketing campaigns for the brand

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