PARIS — Karl Lagerfeld, who has been partial to skinny jeans for more than a decade, is getting his own denim line.
The fashion brand has inked a multiyear license agreement with Italy’s Giada SpA for the production and distribution of its new Karl Lagerfeld Denim collection in Europe, the Middle East and Africa. The first collection for men and women is to debut at retail in spring 2019.
“The launch of Karl Lagerfeld Denim is an exciting, high-potential addition to our brand’s diverse product portfolio,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld. He called Giada a “leading producer and marketer of premium denim production, and we are fascinated by their love for product details. We look forward to working with them to build this business.”
The development comes as the brand is preparing to unveil its revamped men’s wear collection at the Pitto Uomo trade show this week.
The Lagerfeld and Karl Lagerfeld labels have been fused under a single Karl Lagerfeld collection, which is being presented alongside a capsule line curated by the designer’s longtime personal assistant Sébastien Jondeau, as reported.
A look from the Karl Lagerfeld men’s line being presented at Pitti Uomo.
Founded in 1987, Giada is the maker