PARIS — The Karl Lagerfeld brand has lifted the curtain on rising model-of-the-moment Kaia Gerber’s first big design project — a capsule set to launch on Aug. 30.
Marking the company’s largest collaborative project to date, the sporty mix-and-match line, dubbed Karl Lagerfeld x Kaia, will be released exclusively on Karl.com and with a yet-to-be-announced e-commerce player for a period of two weeks before rolling out to a network of premium retailers internationally. The launch will be accompanied by a series of events in Los Angeles, New York and Paris this fall.
Encompassing ready-to-wear, accessories, footwear, sunglasses and jewelry, the day-to-night capsule carries a Paris-to-L.A. story line, with Gerber — Cindy Crawford’s 16-year-old daughter and doppelgänger — injecting a contemporary Malibu-cool vibe into the looks.
Items include a wetsuit-inspired bodysuit emblazoned with the Karl Lagerfeld x Kaia logo; logo hoodies and biker jackets, and a double-breasted tuxedo jacket worn as a dress and paired with thigh-high socks and a cap to give an American teenager vibe à la Britney Spears.
A look from the Karl Lagerfeld x Kaia capsule.
All the Lagerfeld signature black is balanced with touches of soft pink, including a look pairing a chunky sweater with a leather miniskirt. Accessories include monogram chokers,