EXCLUSIVE: Off-White Releases Capsule Collection With Sunglass Hut

Off-White’s Virgil Abloh is jumping back into the sunglasses market, and this time in a big way: Abloh is collaborating with Sunglass Hut to launch a capsule collection.
The designer already has numerous collaborations under his belt, including Off-White c/o Jimmy Choo for spring; Nike c/o Virgil Abloh the Ten, and Off-White c/o Warby Parker in July 2017, which was his first foray into the eyewear market. But the partnership with Sunglass Hut is a first for his brand in terms of size and scope.
“Sunglass Hut and Luxottica offer Off-White exposure to a wide audience that might not know about the brand,” Abloh said when asked about the reason to partner with the eyewear company. Sunglass Hut offers Abloh a reach on a global scale, including Asia, Mexico, Australia, the U.K. and the U.S.
“I’ve always thought of sunglasses as an important accessory in a fashion context. It’s a small object that can give you the nuances of a brand’s opinion on design,” Abloh said. “For me I was looking to incorporate classic shapes from the past with a youthful modern elegance. All lenses are flat, which gives each style the same edge.”
The unisex collection, made up of three styles, are each

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