Kappa Caps Gumball 3000 Rally Sponsorship With L.A. Pop-up

LOS ANGELES — Kappa and Gumball 3000 capped their multicity tour in Los Angeles, in a place where the car culture runs on high octane.
For the first time, the Italian sportswear firm served as a sponsor of the Gumball 3000, the London-based entertainment group that puts on the annual car tour of the same name, which has also become synonymous with music and other entertainment. The deal also included an exclusive collaboration of Kappa merchandise: a red-and-white collection for Gumball drivers and others affiliated with the rally and black-and-gold pieces sold only at the Kappa x Gumball pop-up shops.
The La Brea Avenue store’s assortment also included a collaboration between U.S. e-Sports group FaZe Clan and Clout Gang, a collective of social media influencers, in addition to separate Gumball 3000 rally merchandise.
The first of the pop-ups launched Aug. 4 in London followed by Milan and then Tokyo. The Los Angeles pop-up, open over the weekend, on La Brea Avenue was the only offering for Stateside fans. It culminated in a luxury car meet-up Sunday afternoon, which ran down La Brea Avenue.
“This final pop-up was just to do something in the U.S. so that Gumball would have a presence here,” said Kappa

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Source link

Write A Comment