PARIS — Karl Lagerfeld and Australian beauty company ModelCo celebrated their makeup collaboration by unleashing a flashmob of 100 Karlbots on Paris landmarks such as the Eiffel Tower and the Arc de Triomphe, culminating with a dance performance on Place Vendôme on Tuesday night.
The so-called beauty butlers, decked out in black suits and metallic helmets in Lagerfeld’s likeness, performed to Blondie’s “Rapture” before filing into the Hôtel d’Evreux, where Karl Lagerfeld chief executive officer Pier Paolo Righi and ModelCo ceo Shelley Sullivan welcomed guests in a space bathed in flattering pink light.
Pier Paolo Righi and Shelley Sullivan.
Products including ModelCo’s signature Lip Lights range, featuring a built-in LED light and mirror, were on display. The line launched globally on May 14 online and in selected stores including Nordstrom and Galeries Lafayette, with products featuring Lagerfeld’s silhouette reported to be among the early best-sellers.
“It is truly for the beauty junkie,” Sullivan said of the one-off collection. “We call them illuminated beauty because they illuminate in some way: they either light up, or they make you shine, but I think mainly the biggest excitement is taking something to the world that has been ever so popular and collectible.”
Righi said the line reflected Lagerfeld’s