Nordstrom Buys Two Tech Companies to Bolster Digital Shopping

Nordstrom, seeking to provide an enhanced, personalized shopping experience and improve the performance of selling associates, has bought two retail technology companies: BevyUp, a digital selling tool, and MessageYes, a platform for conversational commerce.
Nordstrom did not disclose how much it paid for the companies.
“The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant,” said Brian Gill, technology senior vice president at Nordstrom. “To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally connected world.”
Gill said the companies purchased provide salespeople with a mobile suite of capabilities enabling them to be “relevant, informative and accessible to our customers.”
The six-year-old BevyUp is based in Seattle, where Nordstrom is also based. Stylists use BevyUp’s mobile clienteling app, called Style Boards, which enables them to provide customers with “a personalized, omnichannel experience.” BevyUp has retail customers in Europe and North America.
At Nordstrom, BevyUp’s digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app to be rolled out in the coming year, the retailer said.
“BevyUp was founded on the simple idea that

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