Nordstrom Extends Size Range to 30 Stores

Nordstrom, seeking to make its shopping experience more inclusive, has ramped up its extended sizing offering to 30 stores and online, with 100 brands involved in the initiative.
“We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers,” Tricia Smith, Nordstrom executive vice president and general merchandise manager for women’s apparel, said Tuesday.
“It’s been hard work and we’re making progress,” Smith added. “Style and fashion apply to everyone. We don’t view being size-inclusive any differently than the need to be more inclusive across the board — whether it’s ethnicity, size or body type. In our opinion, petite and plus sizes shouldn’t be considered special categories. They’re just sizes.”
Among the changes, more zeros, 2s, 14s, 16s and 18s across multiple categories including denim, dresses, swimwear, activewear and lingerie, are being added to its assortment.
Retailers in the past have tended to low-profile special sizes, often burying the selection in the back of the store. But Nordstrom said they’re highlighting the extended sizes in the participating stores with new signage and mannequins.

Nordstrom’s special size display. 

The strategy launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag &

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Source link

Write A Comment