Business Gets Investment from Italian Media Group

MILAN – has received a multi-million-euro investment from Italy’s leading media group,Mediaset.
Financial terms of the deal were not disclosed, but the operation involved Ad4Ventures – the venture capital initiative created by Mediaset – which became a new shareholder of the German-based online marketplace for second-hand designer fashion.
Aiming to fuel Rebelle’s international growth, Mediaset will provide extensive communication and promotion across its distribution channels. In particular, the push in the Italian market will be flanked by a range of retail events with selected designer brands and concept stores throughout the country.
“With this long-term partnership we can push the international rollout of Rebelle and grow our brand awareness in Italy to a new level,” said the e-commerce firm’s founder and chief executive officer Cécile Wickmann in a statement. “Italian consumers are important contributors to our international marketplace. Working with Mediaset allows us to reach out to an even broader group of potential new customers with our unique selection of pre-loved designer items.”
“We only invest in proven business models with a strong management and we are excited to be part of the success of Rebelle in Italy,” echoed Katia Rizzo, head of Mediaset Ad4Ventures.
This is the latest investment the online platform raised; last

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