Touchpoints for Leveraging Social Media for Retailers

These days, it seems headlines relating to social media fill our feeds — they’re everywhere. During the past 12 months, the growth of social media has become astounding, with Twitter, YouTube and Facebook continuing to gather new users at triple-digit rates. At the same time, hardware continues to run parallel by rapidly evolving and improving, becoming faster and easier for users to view information any time, anywhere through smart devices.
If you haven’t noticed now, in a matter of a few short years, the speed of change will devastate, invigorate and create industries that we never before could have imagined.
In the last two decades, the retailing sector has been in a state of constant evolution and transformation. Globalization, mergers and acquisitions and technological developments have drastically changed the retailing landscape. The explosive growth of the Internet has been one of the main catalysts in this process. The effects of the Internet have been mostly felt in retail sectors dealing mainly with intangibles or information products. But these are not likely to be limited to these sectors; increasingly retailers of physical products realize that the empowered, sophisticated, critical and well-informed consumer of today is essentially different to the consumer they have always

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